{"id":4529,"date":"2023-03-28T11:32:31","date_gmt":"2023-03-28T08:32:31","guid":{"rendered":"https:\/\/www.turkishpost.net\/ar\/?p=4529"},"modified":"2023-04-13T16:49:40","modified_gmt":"2023-04-13T13:49:40","slug":"red-bull-ailesi-8-milyar-dolarlik-servetle-tum-asya-hanedanlarini-gecti","status":"publish","type":"post","link":"https:\/\/www.turkishpost.net\/ar\/red-bull-ailesi-8-milyar-dolarlik-servetle-tum-asya-hanedanlarini-gecti\/","title":{"rendered":"Red Bull Ailesi 8 milyar dolarl\u0131k servetle t\u00fcm Asya hanedanlar\u0131n\u0131 ge\u00e7ti"},"content":{"rendered":"

(The Turkish Post) –<\/strong> Red Bull’u icat eden Taylandl\u0131 Yoovidhya Ailesi, Bloomberg Milyarderler Endeksi’ne g\u00f6re Ocak 2022’den bu yana servetlerine 7,8 milyar dolar ekleyerek Asyal\u0131 hanedanlar aras\u0131nda en b\u00fcy\u00fck kazanc\u0131 elde etti. Aile \u00e7o\u011funlu\u011fu Red Bull’daki hisselerinden gelen kazan\u00e7lar\u0131 olmak \u00fczere 14 Mart itibariyle 27 milyar dolar\u0131n \u00fczerinde bir servete sahipler. D\u00fcnyan\u0131n en zengin ailelerinin \u00e7o\u011fu ge\u00e7en y\u0131l ya\u015fanan piyasa \u00e7alkant\u0131s\u0131nda para kaybetti.<\/p>\n

Ofise geri d\u00f6n\u00fc\u015flerde enerji i\u00e7ece\u011fi ihtiyac\u0131 artt\u0131<\/strong><\/h4>\n

Paris’teki Skema Business School’da spor ve jeopolitik ekonomi profes\u00f6r\u00fc olan Simon Chadwick, “Enerji i\u00e7ecekleri aktif bir ya\u015fam tarz\u0131yla e\u015f anlaml\u0131 hale geldi. Pandemi sonras\u0131 tekrar egzersiz yapmaya ba\u015flayan ve daha uzun saatler \u00e7al\u0131\u015fmak i\u00e7in ofise geri d\u00f6nen insanlar enerji i\u00e7eceklerine ihtiya\u00e7 duyacak” dedi.<\/p>\n

Pandemi sonras\u0131 sat\u0131\u015flar\u0131yla avantaj\u0131 yakalad\u0131<\/strong><\/h4>\n

Ailenin veliaht\u0131 Chaleo Yoovidhya, 1970’lerin ortalar\u0131nda Tayland’da ila\u00e7 satarken y\u00fcksek kafeinli i\u00e7ece\u011fi buldu ve piyasaya a\u00e7\u0131lmaya ba\u015flad\u0131. \u0130\u00e7ece\u011fe Tay dilinde k\u0131rm\u0131z\u0131 bo\u011fa anlam\u0131na gelen Krating Daeng ad\u0131n\u0131 verdi. Avusturyal\u0131 pazarlamac\u0131 Dietrich Mateschitz, Asya’ya yapt\u0131\u011f\u0131 bir seyahat s\u0131ras\u0131nda i\u00e7ece\u011fin jet lag’\u0131n\u0131 hafifletmeye yard\u0131mc\u0131 oldu\u011funu ke\u015ffetti. \u0130kili 1984 y\u0131l\u0131nda Red Bull’u kurmak i\u00e7in bir araya geldi ve \u015fimdi futbol ve otomobil yar\u0131\u015f\u0131 tak\u0131mlar\u0131n\u0131n yan\u0131 s\u0131ra da\u011f bisikleti ve u\u00e7urum dal\u0131\u015f\u0131 gibi ekstrem sporlarda sponsorluklar\u0131 olan k\u00fcresel bir markaya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Bloomberg Intelligence analistlerinden Kenneth Shea’ya g\u00f6re Red Bull, pandemi sonras\u0131nda bar ve restoranlarda rakiplerinden daha fazla sat\u0131lman\u0131n avantaj\u0131n\u0131 ya\u015fad\u0131.<\/p>\n

Ba\u015far\u0131l\u0131 pazarlama ile g\u00fc\u00e7lendi<\/strong><\/h4>\n

Euromonitor International dan\u0131\u015fmanl\u0131k \u015firketinde alkols\u00fcz i\u00e7ecekler \u00fczerine \u00e7al\u0131\u015fan m\u00fchendis Howard Telford, “Red Bull, t\u00fcketim mallar\u0131nda en ba\u015far\u0131l\u0131 ya\u015fam tarz\u0131 pazarlamac\u0131lar\u0131 aras\u0131nda yer al\u0131yor. Bu da Red Bull’un fonksiyonel i\u00e7ecekler i\u00e7in geli\u015fen bir kategoride g\u00fc\u00e7l\u00fc ve premium bir kimli\u011fe sahip olmas\u0131n\u0131 sa\u011fl\u0131yor” dedi.<\/p>\n

Ailenin servetine olan ilgi giderek art\u0131yor<\/strong><\/h4>\n

Red Bull’un y\u00fczde 51’i Yoovidhyalar’a, kalan y\u00fczde 49’u ise Dietrich’in ge\u00e7en y\u0131l \u00f6l\u00fcm\u00fcnden sonra Avrupa’n\u0131n en zengin Y ku\u015fa\u011f\u0131 haline gelen Mateschitz’in o\u011fluna ait. Merkezi Avusturya’da bulunan \u015firket \u00e7o\u011funlukla az\u0131nl\u0131k hissedarlar taraf\u0131ndan y\u00f6netiliyor. Taylandl\u0131 aile ayn\u0131 zamanda Tayland ve di\u011fer Asya pazarlar\u0131nda enerji i\u00e7ece\u011fi \u00fcreten dev TCP Group’un da sahibi. Ailenin ve di\u011fer iki holding \u015firketi Charoen Pokphand Group ile Central Group’un\u00a0 toplam servetinin 69 milyar dolardan fazla oldu\u011fu ve bu rakam\u0131n 2021 gayri safi yurti\u00e7i has\u0131las\u0131n\u0131n y\u00fczde 14’\u00fcne denk geldi\u011fi \u00fclkede, ailenin servetine olan ilgi de giderek art\u0131yor. Tayland’\u0131n ki\u015fi ba\u015f\u0131na d\u00fc\u015fen geliri o y\u0131l 7 bin 100 dolar\u0131n alt\u0131ndayd\u0131.<\/p>\n

\u0130\u015fi kimin devralaca\u011f\u0131 merak konusu<\/strong><\/h4>\n

\u015eirketi kimin devralaca\u011f\u0131 konusunda sorular devam ediyor. TCP Group \u015fu anda Chaleo’nun ikinci e\u015finden olan o\u011flu 53 ya\u015f\u0131ndaki Saravoot taraf\u0131ndan y\u00f6netiliyor ve t\u00fcm y\u00f6neticileri ailenin bir par\u00e7as\u0131. Servetin varisleri olan \u00fc\u00e7\u00fcnc\u00fc nesilden kimse i\u015fin y\u00f6netiminde yer alm\u0131yor. Yupana, grubun y\u00f6netimini d\u0131\u015far\u0131dan profesyonellere devredebileceklerini s\u00f6yledi. Avusturya’da Dietrich Mateschitz’in o\u011flu Mark Mateschitz, babas\u0131 \u00f6ld\u00fc\u011f\u00fcnde Red Bull’un organik \u00fcr\u00fcn biriminin y\u00f6netiminden \u00e7ekildi ve kendisini i\u015fletmenin g\u00fcnl\u00fck operasyonlar\u0131ndan uzakla\u015ft\u0131rd\u0131. \u015eirketi y\u00f6netmesi i\u00e7in yeni bir y\u00f6netim komitesi se\u00e7ti.<\/p>\n","protected":false},"excerpt":{"rendered":"

(The Turkish Post) – Red Bull’u icat eden Taylandl\u0131 Yoovidhya Ailesi, Bloomberg Milyarderler Endeksi’ne g\u00f6re Ocak 2022’den bu yana servetlerine 7,8 milyar dolar ekleyerek Asyal\u0131 hanedanlar aras\u0131nda en b\u00fcy\u00fck kazanc\u0131 elde etti. Aile \u00e7o\u011funlu\u011fu Red Bull’daki hisselerinden gelen kazan\u00e7lar\u0131 olmak \u00fczere 14 Mart itibariyle 27 milyar dolar\u0131n \u00fczerinde bir servete sahipler. D\u00fcnyan\u0131n en zengin ailelerinin […]<\/p>\n","protected":false},"author":2,"featured_media":4534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"Gazete Oksijen","source_url":"https:\/\/gazeteoksijen.com\/ekonomi\/red-bull-ailesi-8-milyar-dolarlik-servetle-tum-asya-hanedanlarini-gecti-174082","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"4","zoom_button_in_step":"4","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"63","hide":""},"jnews_override_bookmark_settings":{"override_bookmark_button":"0","override_show_bookmark_button":"0"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[63,1],"tags":[845,843,844,842],"class_list":["post-4529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-son-haberler","tag-8-milyar-dolar-servet","tag-asya-hanedanlari","tag-red-bull","tag-redbull"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/4529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/comments?post=4529"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/4529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media\/4534"}],"wp:attachment":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media?parent=4529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/categories?post=4529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/tags?post=4529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}