{"id":29175,"date":"2023-09-23T13:40:02","date_gmt":"2023-09-23T10:40:02","guid":{"rendered":"https:\/\/www.turkishpost.net\/ar\/?p=29175"},"modified":"2023-09-27T10:51:17","modified_gmt":"2023-09-27T07:51:17","slug":"genclerin-yuzde-57si-influencer-olmak-istiyor","status":"publish","type":"post","link":"https:\/\/www.turkishpost.net\/ar\/genclerin-yuzde-57si-influencer-olmak-istiyor\/","title":{"rendered":"Gen\u00e7lerin y\u00fczde 57\u2019si \u2018influencer\u2019 olmak istiyor"},"content":{"rendered":"<p><strong>(The Turkish Post) \u2013<\/strong> ABD merkezli k\u00fcresel ara\u015ft\u0131rma \u015firketi Morning Consult\u2019\u0131n son verilerine g\u00f6re, Z ku\u015fa\u011f\u0131 ne avukat ne m\u00fchendis ne de mimar olmak istiyor. Gen\u00e7 ku\u015fa\u011f\u0131n y\u00fczde 57\u2019sinin gelecekte \u2018influencer\u2019 olmak istiyor. Hatta gen\u00e7lerin \u00e7o\u011fu ayn\u0131 paray\u0131 kazanma \u015fans\u0131 olmalar\u0131 durumunda mevcut kariyerlerini bile b\u0131rakmaya haz\u0131r.<\/p>\n<p>Son d\u00f6nemlerin en pop\u00fcler mesleklerinden biri olan \u2018influencer\u2019, sosyal medya arac\u0131l\u0131\u011f\u0131yla b\u00fcy\u00fck takip\u00e7i kitlesi olan ve bu takip\u00e7ilerine \u00fcr\u00fcnler, hizmetler veya fikirler hakk\u0131nda tavsiyelerde bulunarak onlar\u0131 sat\u0131n almaya te\u015fvik eden ki\u015filer olarak adland\u0131r\u0131l\u0131yor. Sosyal medya uygulamalar\u0131n\u0131n hayat\u0131m\u0131zdaki yerinin g\u00fcn ge\u00e7tik\u00e7e artmas\u0131yla birlikte Z ku\u015fa\u011f\u0131n\u0131n gelecek meslek hedeflerindeki alg\u0131lar\u0131 da de\u011fi\u015fiyor.<\/p>\n<p>ABD merkezli k\u00fcresel ara\u015ft\u0131rma \u015firketi Morning Colsult\u2019\u0131n son verilerine g\u00f6re, 13-17 ya\u015f aral\u0131\u011f\u0131ndaki gen\u00e7lerin y\u00fczde 57\u2019si \u2018\u0130leride ne olacaks\u0131n?\u2019 sorusuna \u2018Influencer\u2019 cevab\u0131n\u0131 veriyor. E\u011flenerek para kazanma fikri cazip gelen ge\u00e7lerin ne oldu da influencer olma hayali kurmaya ba\u015flad\u0131\u011f\u0131na ise Morning Consult\u2019\u0131 marka analisti Ellyn Briggs \u015f\u00f6yle cevap veriyor:<\/p>\n<p>\u201cTikTok\u2019un her \u015feyi de\u011fi\u015ftirdi. G\u00f6steri\u015fsiz ve az kurgu istemeyen kamera kay\u0131tlar\u0131 TikTok\u2019ta milyonlarca kez izleniyor. Bu da gen\u00e7lere kolayca Influencer olabileceklerini d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor\u201d<\/p>\n<p><strong>TEMEL MOT\u0130VASYON E\u011eLENEREK PARA KAZANMAK<\/strong><\/p>\n<p>Gazete Oksijende yer alan habere g\u00f6re, Briggs, Z ku\u015fa\u011f\u0131n\u0131n Influencer olma hayalindeki temel motivasyonun, esnek ko\u015fullarda e\u011flenceli bir i\u015f yaparken para kazanma imkan\u0131 oldu\u011funa dikkat \u00e7ekiyor. Morning Consult gibi YouGov\u2019un ara\u015ft\u0131rmalar\u0131 da Influencer olmak isteyen gen\u00e7lerin say\u0131s\u0131n\u0131n her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2021 y\u0131l\u0131nda yap\u0131lan ankete g\u00f6re, 13-17 ya\u015f aras\u0131 gen\u00e7ler aras\u0131nda; doktor\/hem\u015fire, sporcu, m\u00fczisyen ya da oyunculuktan sonra en \u00e7ok hayal edilen i\u015fler \u015f\u00f6yle s\u0131ralan\u0131yor. Vlogger, YouTuber ve Influcer.<\/p>\n<p>Sosyal medya kullan\u0131c\u0131lar\u0131 Influencer\u2019lar\u0131 en \u00e7ok, Y ku\u015fa\u011f\u0131 erkekleri aras\u0131nda daha pop\u00fcler olan YouTube ve Z ku\u015fa\u011f\u0131 kad\u0131nlar\u0131n aras\u0131nda daha pop\u00fcler olan TikTok\u2019tan takip ediyor. En pop\u00fclerler isimlerin ise genellikle yemek ve m\u00fczik i\u00e7eri\u011fi payla\u015fanlar oldu\u011fu dikkat \u00e7ekiyor.<\/p>\n<p><strong>G\u00dcVENDE ARTI\u015e G\u00d6R\u00dcLEN TEK MESLEK GRUBU<\/strong><\/p>\n<p>\u0130\u015fin ilgin\u00e7 k\u0131sm\u0131 gen\u00e7 t\u00fcketiciler \u00fcnl\u00fclere, sporculara ve sosyal medya fenomenlerine duyduklar\u0131 g\u00fcvenin son y\u0131llarda artt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. 2019 ve 2023 y\u0131llar\u0131 aras\u0131nda g\u00fcvende art\u0131\u015f g\u00f6r\u00fclen tek meslek kategorisi bunlar. Z ku\u015fa\u011f\u0131 ve Y ku\u015fa\u011f\u0131, sat\u0131n alma karar\u0131 verirken en g\u00fcvendikleri bilgi kaynaklar\u0131n\u0131n arkada\u015flar\u0131 ve aileleri oldu\u011funu, bunu Amazon incelemelerinin izledi\u011fini s\u00f6yl\u00fcyor. Ancak bu g\u00fcven endeksi son y\u0131llarda giderek d\u00fc\u015f\u00fcyor ve yerini \u00fcnl\u00fclere b\u0131rakacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p>Z ku\u015fa\u011f\u0131 \u2018Influencer olursan\u0131z hangi i\u00e7erikleri payla\u015f\u0131rd\u0131n\u0131z?\u2019 sorusuna y\u00fczde 22 ile oyun ve y\u00fczde 10 ile g\u00fczellik-cilt bak\u0131m\u0131 cevab\u0131n\u0131 veriyor. En az tercih edilen konular ise i\u00e7ki, ev tasar\u0131m\u0131 ve siyaset.<\/p>\n<p>Ayn\u0131 soru soruldu\u011funda yeti\u015fkinlerin y\u00fczde 20\u2019si karars\u0131z oldu\u011fu, y\u00fczde 13\u2019\u00fc yemek i\u00e7eri\u011fi, y\u00fczde 13\u2019\u00fc ise m\u00fczik cevab\u0131n\u0131 veriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(The Turkish Post) \u2013 ABD merkezli k\u00fcresel ara\u015ft\u0131rma \u015firketi Morning Consult\u2019\u0131n son verilerine g\u00f6re, Z ku\u015fa\u011f\u0131 ne avukat ne m\u00fchendis ne de mimar olmak istiyor. Gen\u00e7 ku\u015fa\u011f\u0131n y\u00fczde 57\u2019sinin gelecekte \u2018influencer\u2019 olmak istiyor. Hatta gen\u00e7lerin \u00e7o\u011fu ayn\u0131 paray\u0131 kazanma \u015fans\u0131 olmalar\u0131 durumunda mevcut kariyerlerini bile b\u0131rakmaya haz\u0131r. Son d\u00f6nemlerin en pop\u00fcler mesleklerinden biri olan \u2018influencer\u2019, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"4","zoom_button_in_step":"4","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"107","hide":""},"jnews_override_bookmark_settings":{"override_bookmark_button":"0","override_show_bookmark_button":"0"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[107,1],"tags":[2586,2564,1422],"class_list":["post-29175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","category-son-haberler","tag-arastirma","tag-influencer","tag-slider-manset"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/29175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/comments?post=29175"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/29175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media\/29177"}],"wp:attachment":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media?parent=29175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/categories?post=29175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/tags?post=29175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}