{"id":26097,"date":"2023-09-06T17:34:22","date_gmt":"2023-09-06T14:34:22","guid":{"rendered":"https:\/\/www.turkishpost.net\/ar\/?p=26097"},"modified":"2023-09-06T17:34:22","modified_gmt":"2023-09-06T14:34:22","slug":"ab-kati-kurallar-getirecegi-6-teknoloji-sirketini-belirledi","status":"publish","type":"post","link":"https:\/\/www.turkishpost.net\/ar\/ab-kati-kurallar-getirecegi-6-teknoloji-sirketini-belirledi\/","title":{"rendered":"AB, kat\u0131 kurallar getirece\u011fi 6 teknoloji \u015firketini belirledi"},"content":{"rendered":"

(The Turkish Post) –<\/strong> AB Komisyonu, Dijital Piyasalar Yasas\u0131 kapsam\u0131nda i\u015fletmelere ve kullan\u0131c\u0131lara adil olmayan ko\u015fullar dayat\u0131lmas\u0131n\u0131 \u00f6nlemeyi, \u00f6nemli dijital hizmetlerin kullan\u0131ma a\u00e7\u0131k kalmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7layan “bek\u00e7i-ge\u00e7it denet\u00e7isi” kriterlerini kar\u015f\u0131layan \u015firketler listesinin tespit edildi\u011fini bildirdi.<\/p>\n

Komisyon’un a\u00e7\u0131klamas\u0131nda Alphabet, Amazon, Apple, ByteDance, Meta ve Microsoft olmak \u00fczere 6 \u015firketin ilk defa ge\u00e7it denet\u00e7isi olarak s\u0131n\u0131fland\u0131r\u0131ld\u0131\u011f\u0131, listelenen \u015firketlerin sundu\u011fu 22 temel hizmetin yeni yasa kapsam\u0131ndaki ilave sorumluluklara uymak i\u00e7in 6 ay s\u00fcreleri oldu\u011fu belirtildi.<\/p>\n

Microsoft ve Apple’\u0131n baz\u0131 temel platform hizmetlerde a\u011f ge\u00e7idi olarak nitelendirilmeyece\u011fi iddialar\u0131n\u0131n de\u011ferlendirece\u011fine vurgu yap\u0131lan a\u00e7\u0131klamada, Komisyon’un \u00f6zellikle Bing, Edge, Microsoft Reklamc\u0131l\u0131k ve Apple iMessage’a ili\u015fkin ara\u015ft\u0131rma ba\u015flatt\u0131\u011f\u0131 kaydedildi.<\/p>\n

A\u00e7\u0131klamada, Komisyon’un baz\u0131 kriterleri kar\u015f\u0131lamalar\u0131na ra\u011fmen Gmail, Outlook.com ve Samsung internet taray\u0131c\u0131s\u0131n\u0131n “temel platform hizmetleri olarak listelememe “karar\u0131 ald\u0131\u011f\u0131na i\u015faret edildi.<\/p>\n

Yeni kurallar hakk\u0131nda<\/strong><\/h4>\n

AB’nin ge\u00e7en y\u0131l onaylanan ve dijital platformlar\u0131n faaliyetlerinde de\u011fi\u015fikliklere neden olacak yasas\u0131 kapsam\u0131nda \u00f6zellikle b\u00fcy\u00fck dijital platformlar\u0131n pazar g\u00fcc\u00fcn\u00fc s\u0131n\u0131rlamak i\u00e7in yeni kurallar uygulamaya konulacak.<\/p>\n

Bu \u00e7er\u00e7evede Avrupa’da faaliyet g\u00f6steren, piyasa de\u011feri en az 75 milyar euro olan ve 45 milyondan fazla kullan\u0131c\u0131ya ula\u015fan b\u00fcy\u00fck platformlar “ge\u00e7it denet\u00e7isi” olarak adland\u0131r\u0131lacak.<\/p>\n

Bu teknoloji \u015firketleri ve dijital platformlar, di\u011ferlerinden daha kat\u0131 kurallara tabi tutulacak. Firmalara, sekt\u00f6rlerinde haks\u0131z rekabet etmelerini \u00f6nleyecek \u00f6nlemler uygulamaya girecek.<\/p>\n

Yasa kapsam\u0131nda, bu \u015firketlerdeki farkl\u0131 mesajla\u015fma hizmetlerinin birlikte \u00e7al\u0131\u015fabilir olmas\u0131 gerekecek ve b\u00fcy\u00fck platformlar\u0131n \u00e7e\u015fitli hizmetlerini rakip firmalar\u0131n\u0131n benzer hizmetlerinin \u00f6n\u00fcnde tutmas\u0131 \u00f6nlenecek.<\/p>\n

Kullan\u0131c\u0131lar\u0131n \u00f6nceden y\u00fcklenmi\u015f yaz\u0131l\u0131mlar\u0131 veya uygulamalar\u0131 kald\u0131rmas\u0131 engellenmeyecek.<\/p>\n

B\u00fcy\u00fck \u015firketlerin, belirlenen piyasa kurallar\u0131na uymamalar\u0131 halinde baz\u0131 faaliyetleri durdurulabilecek. Bu \u015firketlerin y\u00fck\u00fcml\u00fcl\u00fcklere uyumlar\u0131 yak\u0131ndan takip edilirken platformlar her 6 ayda bir uyum raporu sunacak.<\/p>\n

Ge\u00e7it denet\u00e7isi konumundaki firmalar\u0131n kurallar\u0131 ihlal etmeleri halinde k\u00fcresel cirolar\u0131n\u0131n y\u00fczde 10’una varan seviyede para cezas\u0131 kesilebilecek.<\/p>\n

Tekrarlanan kural ihlallerinde para cezas\u0131 y\u00fczde 20’ye y\u00fckseltilebilecek. Devaml\u0131 ve sistemik kural ihlali durumunda ise AB Komisyonu bu firmalar\u0131n belirli faaliyetleri ellerinden \u00e7\u0131karmalar\u0131n\u0131 sa\u011flayabilecek.<\/p>\n

Yeni kurallar\u0131n, 2024’\u00fcn mart ay\u0131nda uygulanmas\u0131 planlan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

(The Turkish Post) – AB Komisyonu, Dijital Piyasalar Yasas\u0131 kapsam\u0131nda i\u015fletmelere ve kullan\u0131c\u0131lara adil olmayan ko\u015fullar dayat\u0131lmas\u0131n\u0131 \u00f6nlemeyi, \u00f6nemli dijital hizmetlerin kullan\u0131ma a\u00e7\u0131k kalmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7layan “bek\u00e7i-ge\u00e7it denet\u00e7isi” kriterlerini kar\u015f\u0131layan \u015firketler listesinin tespit edildi\u011fini bildirdi. Komisyon’un a\u00e7\u0131klamas\u0131nda Alphabet, Amazon, Apple, ByteDance, Meta ve Microsoft olmak \u00fczere 6 \u015firketin ilk defa ge\u00e7it denet\u00e7isi olarak s\u0131n\u0131fland\u0131r\u0131ld\u0131\u011f\u0131, listelenen […]<\/p>\n","protected":false},"author":9,"featured_media":26098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"Bloomberg","source_url":"https:\/\/www.bloomberght.com\/ab-kati-kurallar-getirecegi-6-teknoloji-sirketini-belirledi-2337848","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"4","zoom_button_in_step":"4","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"63","hide":""},"jnews_override_bookmark_settings":{"override_bookmark_button":"0","override_show_bookmark_button":"0"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[63,1],"tags":[1697,7081,3092,983,7082,7083,1422],"class_list":["post-26097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-son-haberler","tag-ab","tag-alphabet","tag-amazon","tag-apple","tag-bytedance","tag-meta-ve-microsoft","tag-slider-manset"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/26097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/comments?post=26097"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/26097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media\/26098"}],"wp:attachment":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media?parent=26097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/categories?post=26097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/tags?post=26097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}