{"id":1194,"date":"2023-02-23T11:56:58","date_gmt":"2023-02-23T08:56:58","guid":{"rendered":"https:\/\/www.turkishpost.net\/ar\/?p=1194"},"modified":"2023-02-25T16:40:55","modified_gmt":"2023-02-25T13:40:55","slug":"starbucks-italyada-zeytinyagli-kahve-satmaya-basliyor","status":"publish","type":"post","link":"https:\/\/www.turkishpost.net\/ar\/starbucks-italyada-zeytinyagli-kahve-satmaya-basliyor\/","title":{"rendered":"Starbucks, \u0130talya&#8217;da zeytinya\u011fl\u0131 kahve satmaya ba\u015fl\u0131yor"},"content":{"rendered":"<p><strong>(TurkishPost) &#8211;<\/strong> \u0130talyanca \u2018ya\u011fl\u0131\u2019 anlam\u0131na gelen \u2018Oleato\u2019 ad\u0131 verilen i\u00e7eceklerin gelecek aylarda di\u011fer \u00fclkelerde de sat\u0131\u015fa sunulmas\u0131 planlan\u0131yor.<\/p>\n<p>Starbucks\u2019tan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re zeytinya\u011f\u0131yla demlenmi\u015f kahve fikri, \u015firketin CEO\u2019su Howard Schultz\u2019un ge\u00e7en y\u0131l Sicilya\u2019ya yapt\u0131\u011f\u0131 seyahatte do\u011fdu.<\/p>\n<p>Burada her g\u00fcn bir ka\u015f\u0131k zeytinya\u011f\u0131 i\u00e7me gelene\u011fini duyan Schultz, sabahlar\u0131 kahvenin yan\u0131 s\u0131ra bir ka\u015f\u0131k zeytinya\u011f\u0131 da i\u00e7meye ba\u015flad\u0131.<\/p>\n<p>Daha sonra zeytinya\u011f\u0131n\u0131 kahvesine katmay\u0131 denedi\u011finde de \u2018\u2019leziz ve beklenmedik bir simya\u2019\u2019 ile kar\u015f\u0131la\u015ft\u0131.<\/p>\n<p>Bu tecr\u00fcbeden esinle \u015firketin Seattle\u2019daki merkezinde g\u00f6revli i\u00e7ecek geli\u015ftirme ekibi, Sicilya\u2019n\u0131n Partanna kasabas\u0131nda \u00fcretilen zeytinya\u011f\u0131yla Starbucks kahvelerini bir araya getirdi.<\/p>\n<p>Oleato ad\u0131 verilen s\u0131cak ve so\u011fuk i\u00e7ecek serisi ilk olarak bug\u00fcn \u0130talya\u2019daki Starbucks \u015fubelerinde sat\u0131lacak.<\/p>\n<p>Ard\u0131ndan da gelecek ilkbahar aylar\u0131nda ABD\u2019de, y\u0131l sonunda do\u011fru da Ortado\u011fu, Japonya ve \u0130ngiltere pazar\u0131na sunulacak.<\/p>\n<p>Starbucks, uzun y\u0131llar boyunca \u0130talya pazar\u0131na girme giri\u015fimlerinde bulunsa da geleneksel kahve rit\u00fcellerine ba\u011fl\u0131l\u0131\u011f\u0131yla bilinen bu \u00fclkede ilk ma\u011fazas\u0131n\u0131 ancak 2018\u2019de a\u00e7abilmi\u015fti.<\/p>\n<p>\u0130lk Starbucks \u015fubesinin Milano\u2019da a\u00e7\u0131laca\u011f\u0131 duyuruldu\u011funda, \u0130talyan kahve k\u00fclt\u00fcr\u00fcyle uyu\u015fmad\u0131\u011f\u0131 ve i\u00e7eceklerin kalori ve fiyatlar\u0131n\u0131n y\u00fcksek oldu\u011fu gerek\u00e7esiyle tepkiler y\u00fckselmi\u015fti.<\/p>\n<p>Bug\u00fcn \u00fclke \u00e7ap\u0131nda 15 Starbucks \u015fubesi bulunuyor. Tarihi kent merkezlerinde \u015fube a\u00e7\u0131laca\u011f\u0131 s\u00f6ylentileri ortaya at\u0131ld\u0131k\u00e7a tart\u0131\u015fmalar yeniden alevleniyor.<\/p>\n<p>Yeme-i\u00e7me geleneklerine ba\u011fl\u0131l\u0131\u011f\u0131yla bilinen \u0130talya\u2019da daha \u00f6nce de uluslararas\u0131 zincirlerin a\u00e7\u0131l\u0131\u015flar\u0131 benzer tepkilerle kar\u015f\u0131la\u015fm\u0131\u015ft\u0131.<\/p>\n<p>Fast-food devi McDonald\u2019s ilk restoran\u0131n\u0131 1986\u2019da a\u00e7t\u0131\u011f\u0131nda da bu geli\u015fme bir k\u00fclt\u00fcr \u00e7at\u0131\u015fmas\u0131 olarak ya\u015fanm\u0131\u015ft\u0131.<\/p>\n<p>McDonalds ve h\u0131zl\u0131 yemek kavram\u0131na tepki olarak Slow Food (yava\u015f yemek) hareketi do\u011fmu\u015ftu.<\/p>\n<p>ABD merkezli pizza zinciri Domino\u2019s da \u0130talya pazar\u0131ndaki 7 y\u0131ll\u0131k \u00f6mr\u00fcn\u00fc ge\u00e7en y\u0131l son \u015fubesini de kapatarak sonland\u0131rm\u0131\u015ft\u0131.<\/p>\n<p>(Kaynak: BBC T\u00fcrk\u00e7e)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(TurkishPost) &#8211; \u0130talyanca \u2018ya\u011fl\u0131\u2019 anlam\u0131na gelen \u2018Oleato\u2019 ad\u0131 verilen i\u00e7eceklerin gelecek aylarda di\u011fer \u00fclkelerde de sat\u0131\u015fa sunulmas\u0131 planlan\u0131yor. Starbucks\u2019tan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re zeytinya\u011f\u0131yla demlenmi\u015f kahve fikri, \u015firketin CEO\u2019su Howard Schultz\u2019un ge\u00e7en y\u0131l Sicilya\u2019ya yapt\u0131\u011f\u0131 seyahatte do\u011fdu. Burada her g\u00fcn bir ka\u015f\u0131k zeytinya\u011f\u0131 i\u00e7me gelene\u011fini duyan Schultz, sabahlar\u0131 kahvenin yan\u0131 s\u0131ra bir ka\u015f\u0131k zeytinya\u011f\u0131 da i\u00e7meye [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"BBC T\u00fcrk\u00e7e","source_url":"https:\/\/www.bbc.com\/turkce\/articles\/cyxqp2d51l4o","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"0","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"2","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-715","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_bookmark_settings":{"override_bookmark_button":"0","override_show_bookmark_button":"0"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"1","view_counter_number":"1000000","override_share_counter":"1","share_counter_number":"412","override_like_counter":"0","like_counter_number":"1000","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[63,1],"tags":[105,106],"class_list":["post-1194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-son-haberler","tag-starbucks","tag-zeytinyagli-kahve"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/1194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/comments?post=1194"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/posts\/1194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media\/1195"}],"wp:attachment":[{"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/media?parent=1194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/categories?post=1194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishpost.net\/ar\/wp-json\/wp\/v2\/tags?post=1194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}